Three revenue engines — build, rent and ready-made — driven off one set of owner-set assumptions. This is the working model behind the business plan; figures are assumptions to confirm, not audited forecasts.
1 · Assumptions
The inputs that drive everything.
Pricing — sell price / unit
Weekender (entry)
AED 10,000
Glamper (mid · range 15–18k)
AED 16,500
BaseCamper (top, kitted)
AED 30,000
Blended average sell price
AED 18,833
Cost
Build cost (% of sell)
60%
Build cost / unit (blended)
AED 11,300
Implied unit gross margin
40%
Volume ramp (units)
Year 1
Year 2
Year 3
Build-to-order sold
12
30
60
Rental fleet (owned)
4
10
20
Ready-made sold
6
18
36
Fixed / overhead (AED)
500,000
680,000
950,000
Rental: nightly rates AED 800 / 1,400 / 2,000 by tier (blended 1,400); ~70 rentable nights/unit/yr (weekends + holidays, summer dead); ~2 nights/booking; delivery AED 200/booking; storage + running ~AED 6,200/unit/yr. Rent-to-buy: ~30% of renters convert, 50% of rental spend credited to the sale.
2 · Engine 1 — Build-to-order
AED
Year 1
Year 2
Year 3
Units sold
12
30
60
Revenue
226,000
565,000
1,130,000
Build cost (COGS)
(135,600)
(339,000)
(678,000)
Gross profit · 40%
90,400
226,000
452,000
3 · Engine 2 — Rental fleet
AED
Year 1
Year 2
Year 3
Fleet size (units)
4
10
20
Rentable nights (fleet)
280
700
1,400
Revenue
392,000
980,000
1,960,000
Delivery cost
(28,000)
(70,000)
(140,000)
Fleet running cost
(52,800)
(132,000)
(264,000)
Gross profit · 87%
339,200
848,000
1,696,000
Per fleet unit: ~AED 98k revenue and ~AED 85k net contribution a year; build-cost payback in roughly six weeks. Rental doubles as the rent-to-buy sales funnel.
4 · Engine 3 — Ready-made
AED
Year 1
Year 2
Year 3
Units sold
6
18
36
Revenue
113,000
339,000
678,000
Build cost (COGS)
(67,800)
(203,400)
(406,800)
Gross profit · 40%
45,200
135,600
271,200
5 · Combined P&L
Three engines, one bottom line.
AED
Year 1
Year 2
Year 3
Revenue
Build-to-order
226,000
565,000
1,130,000
Rental fleet
392,000
980,000
1,960,000
Ready-made
113,000
339,000
678,000
Total revenue
731,000
1,884,000
3,768,000
Total gross profit
474,800
1,209,600
2,419,200
Blended gross margin
65%
64%
64%
less: fixed / overhead
(500,000)
(680,000)
(950,000)
less: rent-to-buy credit
(58,800)
(147,000)
(294,000)
Contribution
(84,000)
382,600
1,175,200
Contribution margin
−11%
20%
31%
Three-year cumulative: revenue AED 6.38m · gross profit AED 4.10m · contribution AED 1.47m. Contribution-positive from Year 2.