Naming
The name
Candidate names from the meeting notes (13–17 Jun). Nothing's signed off yet.
Candidates
| Name | Status |
|---|---|
| Wanderlust | Lead working name. Open to running across the events and trailer businesses as one brand. |
| Wander Camps | Sibling to Wanderlust. Held back from the investor pitch for now. |
| GoneGlamping | Leans into the glamping side. |
| Gander | Short, brandable, outdoors. |
BYOT / Build Your Own Trailer and Dubai Fun Trailers are working labels from the site — not names from the meetings.
Range & concept names
Not brand names — they describe the product line and the design directions.
| Name | What it is |
|---|---|
| Weekender | Entry tier — storage, water, the essentials. |
| Glamper | Mid tier — mattress, pull-out kitchen, solar. |
| BaseCamper | Top tier — full kitchen, fold-out, roof cover. |
| Toy Cupboard / Family Weekender | Two design directions — rugged vs. character-led. |
Open question: does the trailer business run under the events brand, or stand alone? Logged 13 Jun, still undecided.