BYOT · Make It Real
Ordered Action Plan
Four phases. Deliberate order: money mechanics before content spend, content before ads. Anthony / Articulate owns brand, site, leads. the workshop owns product and merchant relationship.
→ Live Tracker + BOM — Airtable
Phase 0
Paper + Plumbing
This week · Blocks everything
| # | Action | Owner | Notes |
|---|---|---|---|
| 0.1 | Partnership note — AED 2.5k/build from 50% deposit; Vren = merchant of record + refunds; A = brand/site/leads | A drafts, Vren agrees | Decided 2026-06-10, needs signature |
| 0.2 | Customer build contract template — 50% deposit terms, build time + delay clause, spec freeze point, change-order pricing, refund policy, warranty, delivery/handover, title transfer | A drafts, Vren adopts | No deposit taken without it |
| 0.3 | Fix placeholder 971585697077 wa.me links on live site | Vren supplies number, A deploys | Site leaking enquiries today |
| 0.4 | Confirm Vren's payment rail — Stripe account real? AED payment links? Fallback Ziina/Mamo | Vren confirms, A advises | Deposit link must exist before first lead converts |
| 0.5 | Analytics on byot site (Plausible or GA4) | A | 20 min. No measurement = blind content spend later |
Phase 1
Pricing — the workshop's Homework
Foundation · Nothing prices without it
| # | Action | Owner | Notes |
|---|---|---|---|
| 1.1 | BOM spreadsheet — chassis, axle, wheels, aluminium sheet, coating/cladding, insulation, solar (400W), battery (Delta 2), water tank (200L), HOTTAP shower, freezer, AC, kitchen unit, tent, electrics, labour, consumables. Columns: component · supplier · origin · unit cost · landed cost · price | A builds template, L fills costs | Sit together, open Airtable, fill row by row |
| 1.2 | Tier 1 — Off-the-shelf: fixed spec, fixed price, fastest delivery. L picks one repeatable config | L decides from 1.1 | The "buy it now" anchor |
| 1.3 | Tier 2 — Base + options: base price + priced options menu (each option = cost + margin from BOM) | L decides from 1.1 | Feeds the site configurator |
| 1.4 | Tier 3 — Customised: quote rules — base + options + custom-work day rate + spec-freeze rule | L decides, A frames | Protects L from scope creep |
| 1.5 | Update site price blocks with real numbers | A | Only after 1.2–1.4 locked |
Phase 2
Pipeline Ops
| # | Action | Owner | Notes |
|---|---|---|---|
| 2.1 | Airtable: orders + quotes + build pipeline (NEW/QUOTED/BUILDING/DELIVERED) | A | Connector live |
| 2.2 | WhatsApp Business app on L's phone — catalogue, quick replies, labels | L sets up, A scripts replies | API later, volume permitting |
| 2.3 | Calendly "design consultation with the workshop" wired to site CTA | A | Account connected |
Phase 3
Content Engine
The lead generator · Can start in parallel with Phase 1
| # | Action | Owner | Notes |
|---|---|---|---|
| 3.1 | the workshop backstory — one-builder trust frame: who he is, Zimbabwe→RAK, why one builder beats a showroom. iPhone-real in the workshop | A interviews/scripts, L on camera | The brand's spine |
| 3.2 | Making-of video — next build filmed as timelapse + cutaways; yields 90-second tent + config-Lego assets | L films dailies, A edits | One build = a month of content |
| 3.3 | Anthony in Oman — field footage: dusk shower steam, 46°C proof pair, colour convoy | A | Date TBD |
| 3.4 | Segment hero set — 8 toy-led heroes (Higgsfield, anchor library, Dylan gate) | A | Feeds landers + IG |
| 3.5 | IG account + posting cadence; colour convoy as launch carousel | A schedules, L approves | Organic first |
Phase 4
Paid — Only After Organic Signal
| # | Action | Owner | Notes |
|---|---|---|---|
| 4.1 | Meta business verification + ad account | L's entity, A operates | 1–2 weeks lead time — start during Phase 3 |
| 4.2 | Segment ads (kitesurf/biker/family creative per Takis brief) | A | Spend gated on Phase 1 pricing + Phase 3 assets |
the workshop
Sign partnership note · adopt customer contract · supply WhatsApp number · confirm Stripe · fill BOM costs · set Tier 1/2/3 prices · WhatsApp Business on phone · film build dailies · be on camera for backstory · Meta verification
Anthony / Articulate
Draft both contracts · BOM template · deploy site fixes (links, prices, analytics) · Airtable + Calendly wiring · interview/script/edit all content · Oman shoot · segment heroes · IG + scheduling · run ads
Critical path: 0.3 (links) is instant. Then: 0.2 contract → 1.1 BOM → 1.2–1.4 prices → 1.5 site → 3.x content → 4.x ads. Backstory (3.1) and making-of (3.2) can start in parallel with Phase 1 — filming doesn't wait on pricing.